Privacy Policy

Customer Services

At Diagold, we believe that people do not just purchase fine jewels. They invest in relationships and mutual exchange – of thoughts, ideas and support. Set upon a journey of lifelong nurturing, happiness and endless love with DIAGOLD as our impeccable customer support services team works round the clock to help you find and take care of  your dream jewels.

From helping you with the right information about our stunning collection of jewels, from its details to its sizing guidance, to helping you choose the right jewel to match your personality or even customising something that fits your budget and yet makes you look like a surreal vision to behold, at DIAGOLD, we do it all.

Our motto is to provide you with unmatched customer service – we are a team of young and dedicated professionals, who believe in fostering a lifelong relationship with our customers across the globe. The DIAGOLD journey will leave you joyous and inspired, as our team goes above and beyond  to assist  you with nothing but the absolute best.

  • We will be happy to help  you with –
    • sizing, material and craftsmanship details and price  break-down of your chosen jewels;
    • in-store pick up from our flagship store or if you are experiencing any delays in delivery;
    • any changes to your jewellery purchased if the size is incorrect, or should you choose to initiate any exchange or return;
    • any questions on any of our policies and payment options.
  • Our team also offers you advice and services to personalise your jewels, restore them or simply preserve them.
  • Exclusive bridal appointments are set-up with the founder to create designs that are unmatched and truly bespoke, after understanding the personal style and ideation of the bride.
  • DIAGOLD is a one-stop-shop where you can browse through an inventory of over 1000 breathtaking jewels on display and find a jewel for every occasion – be it daily-wear, festive or bridal.
  • DIAGOLD backs up each of its jewels with a lifelong buy-back and exchange policy which is 100% hassle-free. Please read the same in detail in the section below.

To reach our customer service team, you can reach out to us via email at [email protected]. You can also call us at (+91) 82749 28787 from 11am-7pm IST, Monday – Saturday.

Delivery and In -Store Pickup

Orders placed Monday through Friday (excluding holidays) will be processed and shipped within 10-15 business days once credit card authorization and verification have been obtained. Orders placed on Saturdays, Sundays and public holidays will begin processing the following business day. All customers will receive a confirmation email when the order has been shipped.

All orders are shipped via insured courier using BVC or Similar, which is a trusted and highly secure logistics enterprise for precious jewellery. All shipments will be received in the following period:

Kolkata: Will arrive in 3-5 business days of shipping

Domestic/Pan India: Will arrive in 3-7 business days of shipping

International: To spread our sparkle all over the world, we are now shipping world-wide. The exact shipping cost for international deliveries will be calculated at the checkout stage, which may vary according to location.

In-store pick-up – All orders placed online can also be picked up from our flagship store in Kolkata/Mumbai. An in-store pick up can be set up by calling us at (+91) 82749 28787 or emailing us at [email protected] anytime before or after the order has been placed. A 2-day prior notice will have to be given to line-up your in-store pick-up to ensure a hassle-free experience. The online invoice received must be carried to the store at the time of pick-up.

The pick-up days may vary depending on the status of the item, i.e. in-stock or on custom made basis.

Store Address – 4, Lee Road,
Sumangal Apartment, 1st Floor,
Kolkata – 700 020

Outlet – Sukh Sagar Society
Shop No: 11, Hughes Road
Mumbai – 400007

Store Hours – 11am – 7pm, Monday – Saturday.

Contact details – (+91) 82749 28787

Exchange and Return

At DIAGOLD, we make some of the most breathtaking fine jewels which are a result of intense labour of love and our unique aesthetic sensibilities and we would love to back them up with a life-long guarantee. To ease your online buying experience and to make the process fuss-free, we offer a 100% buy back and exchange guarantee if there is a defect in the product (the security tag has to be intact and unhampered). For this, an exchange or a return can be initiated within 3 days of receipt of your DIAGOLD package by calling our Customer Service at (+91) 82749 28787 between 11 am – 7 pm IST, Monday – Saturday or by emailing us at [email protected], and we will take the responsibility to make it right.

EXCHANGE – For an exchange, a restocking fee of 10% of the order value will be levied on the exchange of diamond jewellery and 20% of the order value will be levied on the exchange on uncut diamond or polki jewellery. An exchange will be processed only after testing of diamond by our expert team to their satisfaction. This option is available for the life-time of the jewel purchased. A complimentary pick up of your jewel will be arranged by us within 72 working hours of receiving your request. Our customer service team would proactively reach out to settle any incremental/reduced purchase value.

Not Applicable on International Orders

RETURN – Your satisfaction is our number one priority. In the unlikely event that we process an order incorrectly or you receive a damaged item, we will gladly replace it or accept it for a full refund at our expense. The return request must be initiated with 3 days of receipt of the product for a zero-deduction.  A return will be processed only after testing of diamond by our expert team to their satisfaction. While the initial shipping is free, the shipping cost of return will have to be borne by the customer.A pickup of your jewel will be arranged by us within 72 working hours of receiving your request. The jewel should be returned in the same condition as it was purchased. If we receive a return that has been used or damaged or the security tag has been tampered with, we will not be able to offer a zero-deduction return. You can then request to have it shipped back at your expense.

For a return initiated after a period of 3 days and for the entire lifetime of the jewel, a deduction of 20% of the order value will be levied on the return of diamond jewellery and 30% of the order value will be levied on the return of uncut diamond/ jadau/ polki jewellery. This option is available for the life-time of the jewel purchased.

Not Applicable on International Orders

REFUND PROCESS – Once the jewel has been picked up by the courier team, kindly allow us up to 20-25 business days to credit the amount back in your account. A return or exchange will be processed only after testing of diamond by our expert team to their satisfaction.

Business days are Monday-Friday except for national holidays. Return and exchange processing begins after your package is delivered to us. For any inquiries concerning returns or exchanges, please contact Customer Service via email at [email protected] or by phone at (+91) 82749 28787 between 11 am – 7 pm IST, Monday- Saturday.

For In-store returns and exchanges, bring your invoice or receipt (required) to our Kolkata flagship store during our store operational hours 11AM – 7PM (Monday to Saturday).

Not Applicable on International Orders

DISCLAIMER – Due to increased volume of orders and a smaller team, you may experience a longer waiting period to receive your order. We appreciate your patience and hope to deliver glimmer and love at the earliest.

Payment Policies

DIAGOLD is happy to accept the following means of payment:

VISA and MASTERCARD credit cards, debit cards, PayPal and NEFT/Bank Transfers.

In order to ensure that your shopping experience is simple and secure, order and payment transactions online through ____________  are processed using a secure server.

Please note that the person who submits the order must be the name associated with the payment account.

Privacy Policy


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.
  • “Log files” track actions occurring on the site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card and debit card numbers, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Analytics to help us understand how our customers use the Site. Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are an Indian resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


The Site is not intended for individuals under the age of 15.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected].

Terms of Service

This website is operated by ______________. Throughout the site, the terms “we”, “us” and “our” refer to _____________. _____________ offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.


By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

You may not use our products for any illegal or unauthorised purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).

You must not transmit any worms or viruses or any code of a destructive nature.

A breach or violation of any of the Terms will result in an immediate termination of your Services.


We reserve the right to refuse service to anyone for any reason at any time.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without written permission by us.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.


We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting a primary, more accurate, more complete or timelier source of information. Any reliance on the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.


Prices for our products are subject to change without notice.

We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.

We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.


Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.

We have made every effort to display as accurately as possible the colours and images of our products that appear at the store. We cannot guarantee that your computer monitor’s display of any colour will be accurate.

We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at any time without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.

We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.


We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgement, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

For more detail, please review our Returns Policy.


We may not provide you with access to third-party tools over which we monitor nor have any controls nor input. be subject to these Terms of Service.

You acknowledge and agree that we provide access to such tools “as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party subject to these Terms of Service.

Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s) be subject to these Terms of Service.

We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.


Certain content, products and services available via our Service may include materials from third-parties.

Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.

We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party’s policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.


If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, ‘comments’), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation:-

  • to maintain any comments in confidence;
  • to pay compensation for any comments;
  • to respond to any comments.

We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.

You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.


Your submission of personal information through the store is governed by our Privacy Policy.


Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).

We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website should be taken to indicate that all information in the Service or on any related website has been modified or updated.


In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content:

  • for any unlawful purpose;
  • to solicit others to perform or participate in any unlawful acts;
  • to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances;
  • to infringe upon or violate our intellectual property rights or the intellectual property rights of others;
  • to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability;
  • to submit false or misleading information;
  • to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet;
  • to collect or track the personal information of others;
  • to spam, phish, pharm, pretext, spider, crawl, or scrape;
  • for any obscene or immoral purpose;
  • to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.


We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.

We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.

You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.

You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided ‘as is’ and ‘as available’ for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.

In no case shall _________, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.


You agree to indemnify, defend and hold harmless _________________and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.


In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.


The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

If in our sole judgement you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).


The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.


These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of India.


You can review the most current version of the Terms of Service at any time at this page.

We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.


Questions about the Terms of Service should be sent to us at [email protected].

The Pledge of Diagold

Born in 2000 out of sheer love for design and aesthetics, and a passion to create something exceptional that she can call her own, DIAGOLD has built a legacy of delivering value through its statement designs of internationally certified diamonds , ethically sourced precious stones and hallmarked gold jewellery ever since its existence of over two decades. Our brand ethos places sustainability, honesty and customer satisfaction as the pivot of our business processes and following success. At Diagold, we believe that we make some of the most unique, handcrafted jewels that strike the finest balance between classic and contemporary, and promise versatility, utility and value to our customers. Our mindful practices bring employment and visibility to our karigars, a powerhouse of talent and relentless hard work. We strive to enhance the sparkle on our client’s faces, and measure our success by their widening smiles – we are, because you are.

We stand behind the authenticity, state-of-the-art processes and unmatchable quality of our jewels and offer an iron-clad, lifetime buyback and exchange.